Networking is just as beneficial to life coaches as to any other entrepreneur. There are many networking groups, both online and offline. Attending these meetings can expose you to other life coaches and some potential clients.
If you want to get clients from these groups, you should consider how you introduce yourself, try to form genuine connections with other members, and ensure that you follow up with any leads you meet.
Personally, I don’t recommend attending networking events to solely source new business.
Yes, you should always attend events that host potential clients for your niche.
However, when you are at the meetings, try to focus on what you can offer the other members. In doing so, your brand appears insightful, and you don’t come off as needy.
As part of networking, you should build a referral network with other life coaches or health and wellness professionals.
This strategy can be a great way to get new clients, especially if you meet other practitioners whose work differs from yours but complements it. If a client approaches you and you are not the best person to help them, you can refer them to a professional in your network, just as another professional can refer someone to you.
I find that building referrals works better if you have a formal or informal agreement where you pay a separate fee to the person who refers the client. You can create such a network by approaching local organisations that could be a good fit, including spas and wellness centres.
You can also chat with other coaches or practitioners not in your niche.