Please include an author bio, with one link to your social profile (LinkedIn preferred). Please note that author bio is not optional, we won’t publish a guest post without an author bio.
The reason for the author bio is = E.A.T.
The E-A-T acronym stands for Expertise, Authority and Trust.
Google is using each of these three metrics to measure the expertise, authoritativeness or trustworthiness of a website, the website’s individual page content (on a URL by URL basis) and the content creator themselves.
Author bio example:
Description should be about 40-60 words.
Include one or two links to your social profile – plus one link to your website (only if you have not included a link to your website in your content already)
Headshot image (150px by 150px or 200px by 200px)